ONE DAY FOR BERKSHIRE VOLUNTEER RESOURCES
On Wednesday, April 17, the Berkshire community comes together in generous support of Berkshire School for the fourth annual giving day. Our volunteer network will be key to our success on One Day for Berkshire. Help us reach our goal of 1,200 gifts to the Annual Fund to unlock $250,000 to Faculty Support.
HOW YOU CAN HELP ON APRIL 17
Share your reasons for supporting Berkshire using #ONEDAYONECLIMB on your social media channel of choice and your post will get pulled into the social feed on our website.
Ask your network to join you in giving back to Berkshire School!
Three Ways you can Help Make ONE day for berkshire a huge success:
1) Become an ADVOCATE.
- SHARE - Post a photo of yourself on Facebook, Twitter, or Instagram with a handwritten sign that says #ONEDAYONECLIMB (or use the green postcard we mailed you). If you don't want to post a photo, just share your reason for supporting Berkshire and tag it with #ONEDAYONECLIMB.
- FACEBOOK - Another place to share your post is in your class Facebook page. Email firstname.lastname@example.org if you need help finding yours!
- FACEBOOK OR TWITTER POSTS -
- "It's One Day for Berkshire! I just made my gift. Help us hit 1,200 gifts today to the Annual Fund to unlock $250,000 to Faculty Support! #ONEDAYONECLIMB"
- "I support Berkshire because it made a difference in my life. #ONEDAYONECLIMB"
- "1,200 gifts in 24 hours - click here to support Berkshire! www.berkshireschool.org/odfb"
- "Help us climb the Mountain and reach 1,200 gifts in one day! Click here to support Berkshire! www.berkshireschool.org/odfb"
2) Create a PERSONAL PLEA video.
Upload a video and use your own words to explain why ODFB is important to you!
HOW: 3 Easy Steps
- RECORD A SHORT VIDEO - Tell your friends why you're supporting ODFB and why they should, too.
- UPLOAD YOUR VIDEO - Upload the video to social media or email it to us.
- SHARE! - Share the video with your friends and inspire them to make a gift.
“What is ODFB?”
A Berkshire event when our entire community comes together for an unprecedented day of giving.
“When is ODFB?”
This 24 hour event begins at 12:00 a.m. (EDT) on Wednesday, April 17 and ends at 11:59 a.m. (EST). We will accommodate alumni, parents, grandparents, and friends all over the world who may fall outside that window.
“Who can participate?”
Anyone! The more participants to the Annual Fund, the faster we unlock $250,000 to Faculty Support.
“What counts towards ODFB?”
Any gift made on April 17 to any designation will count towards our goal whether it be online, phone, Venmo, or by mail.
“What is our ODFB Giving Day Goal?”
Berkshire has set a goal of 1,200 gifts to the Annual Fund on April 17, to unlock $250,000 to the Faculty Support.
“How do I make a gift online?”
“Will my donation count toward the alumni/parent participation rate?”
If you are an alumnus/a, your gift will count toward the alumni participation rate. If you are a parent, your gift will count toward the parent participation rate. If you are both an alumnus/a and a parent, your gift will count toward both rates.
“How do I encourage my classmates/peers to participate?”
Become an advocate, create a ‘personal plea’ video, and share your video on social media. Participants will be rewarded with prizes.
Your communication to your peers will ensure the success of this day. Please spread the word!
“Are there talking points I should use when communicating with my peers?”
- Gifts to any annual designation (Annual Fund, Parents' Fund, Financial Aid, Faculty, Athletics, etc.) will be counted towards the goal.
- At each of these gift levels (400, 800, and 1,200), a generous anonymous donor will contribute $25,000, $75,000, and $150,000 toward an overall contribution of $250,000 to Faculty Support--if our goal of 1,200 gifts to the Annual Fund is met. We need the Berkshire community to come together to take advantage of this opportunity.
- Gifts of any and every size are vital to supporting a Berkshire experience.
“Is my gift tax deductible?”
Yes. As with any charitable contribution to Berkshire School, your gift on ODFB is tax deductible. Please consult your tax advisor with any specific questions.
“What if I have questions?”
Contact us at email@example.com, or call (413) 229-1907. We will be available from 7 a.m. (EST) through 11 p.m. (EST) on April 17 to answer your questions.
If you're willing to help us out by posting a personal video on social media about why you support Berkshire, here are some ways to take your video shooting skills to the next level!
Just remember: you’re not up for an Oscar. The video doesn't need to be perfect, the most important thing is to speak from the heart. So long as you follow the tips below, you’ll be well on your way to a great video!
1) Introduce yourself: Tell viewers who you are and your connection to Berkshire.
2) Make it personal and tell a story: Tell the viewer why you are passionate about ODFB and why they should be, too. Explain the goal of ODFB, why achieving that goal is worthy of their support, and how the money raised will advance an important cause.
3) Make an ask! Ask the viewer to contribute to ODFB and to share it with friends. The crisper and clearer the call to action, the more impactful it will be.
4) Keep it snappy: People have short attention spans, so don’t lose potential supporters by dragging on. We recommend that videos last no more than 60 seconds. At the very least, be sure to deliver your ask in the first 30-45 seconds.
5) Let your excitement shine through: The more enthusiastic you are, the more excited viewers will be. Bring some energy!
6) Hold your phone horizontally: If filming with your phone, hold it horizontally and not vertically.
7) Frame your shot: Film at eye level or slightly above. No one looks good from a low angle.
8) Use good light: Natural light is best, so go outside if you can. A cloudy day is perfect for filming outside. If filming inside, light up the room as much as possible or film next to a sunny window. The more light, the less grainy your footage will be.
9) Audio is important: Choose a quiet location to film so that listeners will hear your voice, not distracting background noise.
10) Keep the camera steady: If using your phone and filming yourself, use both hands to grip it and keep your elbows close to your body for more stability.
Reach out to us in the Office of Advancement: (413) 229-1907 or firstname.lastname@example.org
We're all in this together and we're grateful for your efforts to help us reach our goal of 1,200 gifts to the Annual Fund during One Day for Berkshire!
Questions? Contact the Office of Advancement at (413) 229-1907 or email@example.com.