Brands Made in the Berkshires
Ten studio art and digital art students made a visit today to Studio Two in Lenox, MA. This energetic local design firm has cornered the market in graphic design and branding in the Berkshires, with clients ranging from non-profit organizations and schools, to local businesses, big and small.
Kevin Sprague, owner and creative director at Studio Two, was our guide for the morning. He talked with us about the creative processes that his firm uses to help clients develop brand identities and the challenges and triumphs of working in his field. Mr. Sprague also divulged a multitude of suggestions and tips for gaining experience and finding a way into design work. We all appreciated his humor and candor, and walked away eager to continue “exercising our creative muscles.”
“Feeling the work environment was a huge part of the trip for me. I loved how real Kevin was about the job and the skills he looks for in his employees. I’m now re-thinking everything about summer programs, colleges, and personal things I can do to prepare myself for the future.” -Lucia Perkins '14
“As someone interested in an artistic career, this trip was extremely informative and a great look at the way the business side of art works.” -Sean Taillefer '12
“Learning about all the intricacies of the professional art world from an experienced worker, like Kevin, was both grounding and inspiring. As a budding software engineer, his talk allowed me to grasp the possibilities in advertising that are available to programmers.” -Alexander Dornemann '15
“Visiting Studio Two and seeing the creative space where they work made me realize that graphic design is something I would really like to pursue.” -Chelsea Preston '13
“He didn’t hold anything back, and he let us know what we need to do to be successful.” -Claire Virkler '14
Thank you, Studio Two!
-- Linda D'Arco, Studio and Digital Art teacher